Elton John will probably make you cry today

This season's John Lewis holiday ad shows the power of a good gift.
EJ

John Lewis, you sly department store. This Stim writer didn’t plan to cry today, but you had different plans, releasing “The Boy with the Piano” (featuring the timeless Sir. Elton John) with little-to-no warning that this was the most magical Christmas ad ever made (bold statement? Yes, but we’re bold here at Stimulant).

Released Nov. 15, “The Boy with the Piano” hardly looks like a Christmas advert at all for the first minute and a half, rather going on a trip down memory lane with Sir Elton as its central character.

Beginning with John tickling the ivories in solitude, the Adam & Eve/DDB film revisits his decades-long career as a bedazzled piano man – from big lights to backstage and everything that led him down the “Yellow Brick Road.”

The ultimate message? One gift can set the stage for a lifetime of happiness.

Credits

Client: John Lewis & Partners
Agency: Adam & Eve/DDB
Chief creative officer: Richard Brim