Where there’s smoke there’s… Santa?

Republic's holiday card is definitely not for kids.
Republic Holiday Card

This day and age, you can order just about anything online for the holidays. It’s a reality that Republic says makes the role of Santa Claus a rather murky one, inspiring the agency to give the big guy a brand refresh using something Canadians know all too well – pot.

Enter “North Bowl,” the North Pole’s very own Mary Jane brand.

To help transform Father Christmas to Father Cannabis, the agency created a (mock) line of products named after Santa’s loyal reindeer Rudolph, Dancer, Prancer and Donner, OOH ads that used cheeky puns to get the message across, op-eds and social media.

Perhaps instead of giving Santa cookies this year, you could give him some of your favourite brownies.