A (Pantene) star is born

Baby Chanco's first big brand deal.

starBaby Chanco and Pantene is a match made in heaven.

babyhairThe Gods first blessed us mere mortals with Baby Chanco after her mom posted a photo on Instagram.┬áBaby Chanco’s ‘do was eerily reminiscent of Keith Richards’ mane (in his heyday, we mean). But Chanco is no rock star. That killer mane sits atop a seven-month-old Japanese baby. The internet went wild for the wild mane.

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Fast forward a few months and Baby Chanco has a killer bob to rival that of Anna Wintour – minus the bangs, sunglasses and bad attitude.

Pantene wisely inked a deal with the one-year-old Insta-star. Baby Chanco’s adorbs video for the Procter & Gamble-owned beauty brand, “The Hairy Tale,” celebrates loving who you are – hair and all.

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She also appears in print ads with Japanese television announcer, Sato Kondo, who also rose to fame for distinctive locks.

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The Gods (a.k.a. Alex Keith, president of Global Hair Care & Beauty Sector at P&G) knew that with the cold winds blowing outside we all needed Baby Chanco to warm our hearts and souls and they more than delivered.