Lululemon spins up a collab

The Vancouver co. partnered with SoulCycle on a capsule collection.

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Maple syrup and pancakes. J. Lo and A-Rod. Lululemon and SoulCycle. Some things just feel like they were always meant to be together, right?

SoulCycle instructors and Lulu ambassadors rigorously tested a new 20-piece capsule collection at the Vancouver brands’ innovation lab, Whitespace, before it hit stores.┬áThe lively clothing collection literally glows in the dark to help you stand out at your spin class and at the requisite post-liquid brunch.

To promote the collab, the Vancouver company recently dropped an 18-second video to further pump up devotees of the two cult fitness brands.

The thumping beat of the short-and-sweet video makes you feel like you’re in a heart-pumping SoulCycle class. It was released via Lululemon’s social channels earlier this year, showing a diverse range of uber-fit people getting their spin on while donning items from the coveted collection.

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