IKEA Canada plants deep roots with loyal customers

IKEA Family members get free access to WWF-Canada native plant workshops.

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IKEA has rightfully been getting tons of praise, including from our sister site strategy, for championing a number of green initiatives over the years.

While many companies put up a Save the Earth post on Earth Day, the Swedish-born store is actually taking concrete steps to help Canadians create less waste, such as when it launched a program that allows customers the chance to sell their gently-used goods back to the company in return for an IKEA gift card.

Another way the store is helping the environment is via its ongoing partnership with WWF-Canada. The environmental non-profit has been hosting workshops in IKEA stores, educating people on how to restore native plant habitats.

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“One of the biggest drivers of wildlife loss is habitat loss, and native plants provide habitat for hundreds of species, while non-native ones may only support a few…” says Pete Ewins, lead specialist, species conservation at WWF-Canada (pictured above, far left, with a stuffed panda on his shoulder). “Our workshops with IKEA have been instrumental in showing Canadians how easy it is to plant a garden that ultimately helps biodiversity thrive, one native plant at a time,”

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The workshops are a benefit of the retailer’s free loyalty program, IKEA Family. Loyalty program members get free access to exclusive workshops and events in-store, as well as exclusive product discounts, special offers, ideas and inspiration, according to a company spokesperson.

The event also highlights that IKEA is not just a place to get BILLY bookcases, it also sells a range of indoor and outdoor plant and garden items (shown above in a recent Instagram post). My green-thumb hubby has fallen in love with the store’s handy SOCKER hanging planters and I’ve had my eyes on the mini SOCKER indoor/outdoor greenhouse for awhile. Helping to save the planet and promoting products? Perhaps other retailers should be taking notes.