Stimulant’s mission is simple: To inspire ad industrycreatives. Traffic is driven to the site through two weekly e-newsletters: the “Top 5,” which highlights the best ad ideas from Canada and abroad; and “Random Cool,” a jumble of innovative, brilliant stuff that’s not tied to advertising.

The site will be used as both a benchmarking and research tool—a way for agencies to see who’s doing great work, and to gauge the quality of their own. Better still, it’s interactive,with built-in feedback mechanisms, and space for users to share and upload ideas that excite them. This makes it both sticky and part of people’s daily online diet.

Although the target audience is ad agency creatives, Stimulant will be of interest to a wide range of people, from photography reps and packaging specialists to marketers and media buyers—anyone whose profession involves marketing and creativity. All in all, the Stimulant newsletters and website are an effective way to reach an influential, engaged audience. There’s simply nothing else like it.