Jennifer Horn

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Articles by Jennifer Horn

Reverse psychology at its best

Lg2 was hired to convince creatives to enter Carte Blanche. It did a terrible job.


Not your older sibling’s digital lookbook

New Toronto clothier Yo & Co makes video magic to sell its collection (before the brand even makes its debut).


Pick your passion, again

Calling all big-hearted creatives with a Passion Project on the side: show some love for our silent auction.

PJ party

Ain’t no party like a PJ party

McDonald’s jams in jammies to celebrate its All Day Breakfast menu launch.

Adv Challenge

Peer review for a trip to Cannes

The National Advertising Challenge returns with a film that pokes fun at the creative process.


Bringing the house down

Hornbach laughs in the face of failure.

set scouter 1

The sharing economy meets show biz

Authentic homes and spaces are up for rent on the Airbnb of film sets.

Via Rail

High-speed thanks

This Via Rail service agent shows his appreciation in 134 languages.


Explore Newfoundland by star

The tourism board shows off the province’s starry constellations with a website that takes visitors off the beaten path.

MA protest

Occupy the… Marketing Awards podium?

Canada’s top creative directors blast award show politics with a rowdy protest.