Global

Lego

No more ‘Are we there yet?’

Legoland Florida makes the drive to the theme park feel like one of its rides.

portugal

A soundtrack for the resistance

This interactive music video’s easter eggs create a tool kit for viewers to fight social and political apathy.

Mercedes

Grow up, drive a Benz

Mercedes targets the next generation of drivers in a new global campaign.

brawny

Brawny plays with gender roles

The paper towel brand has a woman on its package this month.

pie-tops-hed-2017

Put your feet up, wait for your pie

During this March Madness, your limited-edition basketball kicks can order from Pizza Hut.

yoga travel

Real travel doesn’t look this dumb

Emirates pokes fun at how ridiculous one looks in a VR headset to get you out into the real world.

IceBucket

It’s a little late for the ice bucket challenge

TBWA\Raad in Lebanon promotes an internet service by showing what happens when you miss out on viral videos.

sand

Drink a beer, build a beach

Having a cold one on the beach just became an environmental act in New Zealand, thanks to DB Export.

scd

Netflix ads spread like a virus

Drew Barrymore (literally) devours the competition in billboards for The Santa Clarita Diet.

Lincoln

George Saunders in virtual reality

The New York Times produced a VR companion piece to the author’s debut novel.