Foot Locker unboxes a new Snapchat strategy

To promote the Air Jordan Gatorade sneakers, the retailer let social media users become an unboxing star for a day.


Jim Beam makes a play for smart home systems (sorta)

Who needs their Google assistant or a doting Alexa when they can have a smart decanter?

Lima Billboard

There’s something in the air

Peruvian natural gas company Calidda created a billboard where the tagline is literally spelled out with pollution.


Here come the frenzied freebies

The U.K.’s 3 Mobile is promoting its new Wuntu rewards app through a free-spirited, frenzied TV spot.


Spotify makes its resolutions for 2018

The streaming service once again used data to craft a quirky message in Canada and beyond.


Christmas goes to the birds

U.K. retailer Intu employed festive, feathery friends to show the world that there’s no wrong way to do Christmas.


She said ‘Yes Yes Yes’

Condom brand Skyn paired with Sid Lee Paris to celebrate marriage equality in a cheeky fashion.


Do you know your poultry from your porn?

You have a filthy mind. Lelo thinks you might as well profit from it.


The scribble that stumped Santa

Swiss department store Manor paired with BETC to make an awkward holiday moment into magic.


Pornhub drops a new beat

The adult site is promoting its new line of sex toys with a song performed with, well, sex toys.