Passion Projects

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Relive the Apollo 17 mission in real time

Taxi’s Ben Feist helps us live our astronaut dreams with real audio and footage from the last moon mission.

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Pick your passion (project)

Bathing suits, umbrellas, tequila and more: you read about them, and now you can buy the side projects from Canadian creatives.

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Get a Betterful brand

McMillan is giving away a free rebrand to a local charity. And not just a logo redesign, but a year-long commitment.

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Gale says it’s time to let go

How this agency killed the “Hamburger Menu” in one fell swoop.

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Zulu Alpha Kilo’s unconventional hub

The agency’s new website is unlike any other. Also, it’s totally fake.

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Fancy a rain protector designed by your favourite artist?

Pluvio umbrella is contemporary art meets nylon taffeta.

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Red Lion fluffs up a conflicting cushion

A pillow that’s made for talking and/or fighting this Valentine’s Day.

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Candy for ad folk

Evans Hunt created sweetheart candies to woo the industry.

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Patience is a virtue

It took Zulu Alpha Kilo seven years to make this video.

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Your gold Pencil is $1 away

Rethink is crowdfunding the path to One Show glory.