Passion Projects

Island of Saints 2

Creatives can build things, too

The Rooftop Agency’s Matthew Parish can build you a bed, a table and (our favourite) a light in the shape of an “M.”

Sid Lee

Proudly wasting time and money since 1993

Ever wonder what goes on OUTSIDE the walls of Sid Lee? Now there’s a hub for all those passion projects you’re curious about.


Comb over Trump, Canada’s in the spotlight now

Grey and Critical Mass are offering Americans escape plans in the event of the brash candidate landing in the oval office.

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Line drawings by an account executive

While we like to drink drinks, Cundari’s Danielle Shedletzky likes to doodle drinks.

moon 2

Relive the Apollo 17 mission in real time

Taxi’s Ben Feist helps us live our astronaut dreams with real audio and footage from the last moon mission.


Pick your passion (project)

Bathing suits, umbrellas, tequila and more: you read about them, and now you can buy the side projects from Canadian creatives.

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Get a Betterful brand

McMillan is giving away a free rebrand to a local charity. And not just a logo redesign, but a year-long commitment.

hamburger menu

Gale says it’s time to let go

How this agency killed the “Hamburger Menu” in one fell swoop.

zulu 1

Zulu Alpha Kilo’s unconventional hub

The agency’s new website is unlike any other. Also, it’s totally fake.


Fancy a rain protector designed by your favourite artist?

Pluvio umbrella is contemporary art meets nylon taffeta.