Passion Projects


Tequila, lime and a dash of entrepreneurial spirit

Two creatives quit their jobs to create the juice of Agave Gods.

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John St-ers Jessica Schnurr and Hannah Smit have a beef with media.


Fifth Kid Records strikes up the band

A song in a Walmart ad led Vapor Music to launch its own label.

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Shrine of Anthopoulos

Sid Lee’s worshipping ground for the Blue Jays’ general manager.

Damien Rome

Damien Rome is Dylan Rozario’s rapper alias

The Art & Science designer merges graphic and sound design.

All Out 1

All Out comes out

JWT creative Alex Newman and his newsman dad Kevin pen a book.


Could Fast and the Furious 8 leave you spinning?

Warning: this trailer (by a Rethinker) may leave you nauseous.


Creative Kindling

Evans Hunt ignites our creative fire with matchless matchboxes.


A bike with a smartphone for a heart

This creative director is giving the finger to cycling traditionalists.

monster art

Monsters in paintings

Trigger’s Teresa Leung draws creatures on art found at thrift shops.