Top Ad Ideas


Like a silent movie, but the opposite

Mercedes-Benz Canada’s new cinema ad is one you won’t be able to see to believe.

Eat Together Film - image 1 - mobile (1)

PC puts it all on the table

The food brand contrasts the fun and sentimentality of family meals with sad desk lunches.

Be Nice

Canadians are nice (kind of)

Nike Canada took advantage of a huge media buy during the World Juniors to tell a subtle story.

Ikea Bottled

IKEA bottles it up (and we let it all out)

Get ready for a good sob. The retailer is here to remind you what Christmas is really all about.

Northern Light 2

Roots adds winter whimsy to its gift guide

The retailer used a live fashion show to debut an interactive new shopping app.


A tabletop rink with your drink

Quebec’s Nutrilait (already the official milk of the Montreal Canadiens) is adding hockey fun to its products.


Home (very) sweet home

Property type: single family. Building type: edible. CREA and Habitat for Humanity pair on a sweet new listing.


Winnipeg’s rascally racoons

Manitoba recycling organization Recycle Everywhere is employing the help of some big, furry bandits.


Redpath heads down the cookbook path

The sugar manufacturer is the latest Canadian brand to go from the pantry shelf to the bookshelf.

Copied from strategy - 02_ShootStudio_lg2_20171123

Shoot Studio’s adaptable new logo

The Montreal photography company has debuted a brand platform with a logo that can be used up to 20 different ways.