-
Sleeman goes ballistic for Clear 2.0
Catapults and drones are ways 123w took a simple game to a new level in a campaign for the brewer’s low-calorie label.
-
Heinz Ketchup is playing with its food
The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.
-
How a social spot turned into Canada Goose’s first TV ad
Impossible Studios’ work got so much love internally that it was turned into a bigger brand push.
-
What brands have to say on International Women’s Day
BMO’s efforts to support BIPOC and Mackenzie Investments’ look at a trailblazer lead new efforts launched today.
-
DFO goes high-tech to keep it looking real
Using tech popularized by The Mandalorian, NFA and OPC bring a platform to life in a social distancing-friendly way.
Top Canadian Ad Ideas»
-
CMHA wants to help your mental health bounce backThe organization shows that the overwhelming number of Ontarians struggling during the pandemic aren’t alone.
-
Biore calls out people for not washing their faceUsing census data, John St. made digital billboards that deliver a personal message about not skipping your nighttime routine.
-
Harry Rosen celebrates a Schitt-y weddingThe menswear brand gives newlywed superfans a gift card containing an Easter Egg from the show.
Catapults and drones are ways 123w took a simple game to a new level in a campaign for the brewer’s low-calorie label.
Skateboarding burgers and slam dunking donuts add a bit of an edge to John St.’s campaign.
Planting trees across the country is one of several ways the QSR is backing up its Canadian identity.
Top Global Ad Work»
-
Expedia gives travellers a hand from Joe JonasLiterally. The travel company has made 150 replicas of the singer’s hand as it looks to eliminate more travel stress.
-
Why reek of beer when you can smell like a beer candle?Now is the right time, Miller says, to smell like your favorite bar.
-
Lush tells the firsthand stories about natural hairA documentary by Alicia K. Harris leads a content push educating consumers about the personal and historical journeys of Black hair.
-
Nature Valley would walk 10,000 milesGeneral Mills has Daveed Diggs cover The Proclaimers to celebrate Nature Valley’s work restoring nature trails and hiking paths.
-
FitTrack attempts to redefine a weighty issueThe fitness tracker brand creates a body-positive campaign that shows athleticism isn’t defined by a number on a scale.
-
AAA ramps up its members’ confidenceLeo Burnett Toronto helps the insurance brand give members the confidence they need to navigate 2020.
Stimulant TV»
-
2019 Agency of the Year showreels: Part IV
Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.
-
2019 Agency of the Year showreels: Part III
Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.
-
2019 Agency of the Year showreels: Part II
Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.
-
2019 Agency of the Year showreels: Part I
John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.
-
Agency of the Year 2017: Watch the showreels
From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.
Random Cool»
Rethink created a new cancer awareness ribbon to remind young men to perform self-checks.
Subplot Design helped make sure all the information about the company’s Now Fresh line didn’t overwhelm pet owners.
Will has rebranded and repositioned the amateur sports organization around feelings of connection and inspiration.
Get some help shopping local and find more creative versions of the puzzles, advent calendars and footwear your loved ones want.
Jam3 helps NFB provide hope for the future by compiling conversations all through 2020.
