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  • Made with Heinz _ OOH3

    Heinz Ketchup is playing with its food

    The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.

    By Christopher Lombardo
    April 19, 2021
  • Screen Shot 2021-03-11 at 11.05.01 AM

    How a social spot turned into Canada Goose’s first TV ad

    Impossible Studios’ work got so much love internally that it was turned into a bigger brand push.

    By Josh Kolm
    March 11, 2021
  • IWD2

    What brands have to say on International Women’s Day

    BMO’s efforts to support BIPOC and Mackenzie Investments’ look at a trailblazer lead new efforts launched today.

    By Justin Crann
    March 8, 2021
  • Dairy_Farmers

    DFO goes high-tech to keep it looking real

    Using tech popularized by The Mandalorian, NFA and OPC bring a platform to life in a social distancing-friendly way.

    By Christopher Lombardo
    February 23, 2021
  • SickKids Foundation - Because Someone Gave Monthly_2

    SickKids tells a story a monthly donor made happen

    Cossette takes a more intimate approach to a more intimate way of giving.

    By Justin Crann
    February 8, 2021

Top Canadian Ad Ideas
»

  • Equifruit_Shark
    Can a banana conduct an orchestra?

    Tux helps Equifruit stand out in the produce aisle by showing off the impacts of its Fairtrade certification.

  • Made with Heinz _ OOH3
    Heinz Ketchup is playing with its food

    The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.

  • EyTJeFLXIAUuL8k
    Kobo starts a new chapter with perfume

    A scent based on a new book was thought to be an April Fool’s gag, but the ebook company is giving it away for real.

  • Boston-pizza
    Need to ease stress? Boston Pizza has you covered

    John St.’s latest creation for the restaurant is a weighted napkin to relieve the anxiety that comes with deciding what to eat.

  • dangerously-cute2
    Children of the Street’s cute characters expose virtual stranger danger

    Will uses adorable avatars with sinister intent to talk about exploitation in online gaming.

  • Rates
    Ratesdotca has a cow about auto insurance

    The insurance-buying platform is urging Canadians to use its service to avoid getting “milked” on their rates.

  • Top Global Ad Work
    »

    • Miller-Lite-Bar-Smells--2
      Why reek of beer when you can smell like a beer candle?

      Now is the right time, Miller says, to smell like your favorite bar.

    • Screen Shot 2021-02-11 at 12.05.03 PM
      Lush tells the firsthand stories about natural hair

      A documentary by Alicia K. Harris leads a content push educating consumers about the personal and historical journeys of Black hair.

    • Screen Shot 2021-01-12 at 11.06.24 AM
      Nature Valley would walk 10,000 miles

      General Mills has Daveed Diggs cover The Proclaimers to celebrate Nature Valley’s work restoring nature trails and hiking paths.

    • LiveYourTrueHealth
      FitTrack attempts to redefine a weighty issue

      The fitness tracker brand creates a body-positive campaign that shows athleticism isn’t defined by a number on a scale.

    • Screen Shot 2020-12-01 at 10.33.32 AM
      AAA ramps up its members’ confidence

      Leo Burnett Toronto helps the insurance brand give members the confidence they need to navigate 2020.

    • Screen Shot 2020-11-30 at 10.45.21 AM
      Community shows the Detroit Pistons as a team on the rise

      Why a Toronto creative agency had the perfect approach for an NBA team on the rebound.

    Stimulant TV
    »

    ‹ ›
    • HADGAH

      2019 Agency of the Year showreels: Part IV

      Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.

      By Josh Kolm
      June 4, 2020
    • AOY1

      2019 Agency of the Year showreels: Part III

      Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.

      By Josh Kolm
      June 4, 2020
    • AOY

      2019 Agency of the Year showreels: Part II

      Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.

      By Josh Kolm
      June 4, 2020
    • Screen Shot 2020-05-21 at 3.46.49 PM

      2019 Agency of the Year showreels: Part I

      John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.

      By Josh Kolm
      June 4, 2020
    • Copied from strategy - johnstaoy2

      Agency of the Year 2017: Watch the showreels

      From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.

      By Josh Kolm
      November 13, 2017

    Passion Projects
    »
    Screen Shot 2020-07-28 at 7.36.34 AM
    Making change with changemakers

    Mosaic is auctioning off portraits of social justice warriors on Instagram for Rainbow Railroad.

    Have work you want to share?
    Click here to submit to
    Careers
    »

      Random Cool
      »

      WebPortfolio_NOW20215
      Petcurean gives a snapshot of health with its redesign

      Subplot Design helped make sure all the information about the company’s Now Fresh line didn’t overwhelm pet owners.

      Canada-Games
      The Canada Games Council looks to spark greatness

      Will has rebranded and repositioned the amateur sports organization around feelings of connection and inspiration.

      puzzle1
      The 2020 Stimulant Gift Guide

      Get some help shopping local and find more creative versions of the puzzles, advent calendars and footwear your loved ones want.

      NFB Yesterday 2
      Tracking the personal impact of ‘unprecedented times’

      Jam3 helps NFB provide hope for the future by compiling conversations all through 2020.

      Screen Shot 2020-08-21 at 8.55.15 AM
      How to practice safe sets

      The design team at Cossette created a safety guide for production so not a single stone is left unturned.

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