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The best ads of Bye-bye 2021
Radio-Canada’s New Year sketch show draws a batch of new creative ideas along with its big ratings. Here are the ads viewers voted as their favourites.
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A fire extinguisher brand makes an un-sexy fireman calendar
The Local Collective helps Element turn down the heat and show its effectiveness.
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Baycrest provides a brain break to holiday shoppers
The latest iteration of The Brain Project comes as shoppers return to malls en masse.
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Liberte hopes its cookbook is a difference maker
Cossette helps the brand bring over 80 recipes together that show the versatility of plain yogurt.
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Catch up on all the AOY reels
In case you missed the virtual show, here are the videos from the 2021 Agency of the Year finalists.
Top Canadian Ad Ideas»
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The best ads of Bye-bye 2021Radio-Canada’s New Year sketch show draws a batch of new creative ideas along with its big ratings. Here are the ads viewers voted as their favourites.
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Responsible Gaming Council gets gamblers to be mindfulA campaign by Zulu Alpha Kilo uses the tropes and language of meditation apps to think before putting money on the line.
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Nova Scotia claims pole position among holiday treesM5 creates a spot to bring a local tradition to life and show pride in the province’s agriculture exports.
Open uses spicy texts and social posts to raise awareness for its purpose-driven reusable water bottle.
Lg2 cooks up a bag of potato chips that taste like an auto accident: blood, asphalt and metal.
The Local Collective helps Element turn down the heat and show its effectiveness.
Top Global Ad Work»
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Camtel isn’t Blue about its new brand’s designWhy Cossette Montreal leaned into all the upsides of the signature colour for the Cameroonian telco.
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Skyn designs packages to overcome condom excusesOn World AIDS Day, the brand put a new spin on its products to put an end to any argument.
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Meals on Wheels brightens the day of isolated seniorsTo drive donations, a campaign by Public shows the touch of happiness the non-profit delivers alongside its food.
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AAA shuns superstar spokespeopleStep aside, athletes and musicians: the auto insurer and Leo Burnett are projecting a new kind of confidence.
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BetterHelp wants men to open up about mental healthA spot shot by Untitled Films shows men might need to get over their hang-ups about online therapy.
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Lil Nas X and Elton John exchange looks for Uber EatsThe meal delivery company enlisted the musicians to promote its restaurant and grocery services.
Stimulant TV»
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2019 Agency of the Year showreels: Part IV
Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.
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2019 Agency of the Year showreels: Part III
Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.
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2019 Agency of the Year showreels: Part II
Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.
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2019 Agency of the Year showreels: Part I
John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.
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Agency of the Year 2017: Watch the showreels
From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.
Random Cool»
As with much of what the agency’s does, the venue provides a showcase for communities in Toronto who need the boost.
The pizzamaker seized on Doug Ford’s political pitfall to push pies.
After 13 years, the agency is moving to a new home, but not after saying goodbye to where it got its start.
With pandemic restrictions still in effect, the agency got everyone together by having its office recreated in Minecraft.
A new recording from Sid Lee and Grayson Music captures the misery of composers who have work passed over for a demo.
