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Heinz calls for an end to the hot dog bun gap
Rethink’s latest campaign calls out wiener and bun companies and asks them to sell their products in equal packs.
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Miller Lite has an idea out of left field
Sid Lee created a baseball glove designed to catch a can of beer at a game.
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White Ribbon shows men the full picture of abuse
A PSA by Bensimon Byrne speaks to men about the impact of their behaviour and pushes them towards other outlets.
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Harry Rosen helps dads keep up with fashion
For Father’s Day, Zulu Alpha Kilo turned a shirt into a green screen, helping dads change styles in an instant during Zoom calls.
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Sleeman goes ballistic for Clear 2.0
Catapults and drones are ways 123w took a simple game to a new level in a campaign for the brewer’s low-calorie label.
Top Canadian Ad Ideas»
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RBC creates post-pandemic vision boardsA digital campaign by Giants & Gentlemen helps tap into the positive changes Canadians have planned.
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Interval House uses bruised fruit as a metaphor for domestic violenceUnion chose grocery stores to get life-saving info to women trapped with their abusers.
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Sobeys shows how important an athlete’s ‘firsts’ areA new TV spot by BBDO for the Olympic sponsor builds on the idea that achieving a dream is a team effort.
A new spot by 123w shows just how impressive Canada’s medal hopefuls are.
The Canadiens goalie and interior designer Camille Charland Perez created a thank you for a deserving school volunteer.
The QSR changes the name of its flagship restaurant to continue playing up its Canadian bona fides.
Top Global Ad Work»
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SingleCut brews up a celebration of the guitarThe brewer’s latest design from Zulu Alpha Kilo pulls double-duty as a music lesson.
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The IOC turns to a Canadian crew for the Tokyo OlympicsA series of spots focused on collective resilience were created over three years and four continents.
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Human Rights Foundation hijacks a Yeezy adTaxi helped the foundation bring attention to the use of forced Uyghur labour in the fashion industry.
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Putting a human face on travel bookingBroken Heart Love Affair’s chilling new spot for Internova Travel shows AI might not have the same idea of “fun” as you do.
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Jagermeister tries to keep you from getting money back on cold brewJuliet promotes the distiller’s new coffee with an irreverent take on its trial offer.
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Klick makes screening for colour blindness kid-friendlyAn interactive book aims to make discovering an under-diagnosed condition more accessible, available and engaging.
Stimulant TV»
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2019 Agency of the Year showreels: Part IV
Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.
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2019 Agency of the Year showreels: Part III
Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.
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2019 Agency of the Year showreels: Part II
Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.
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2019 Agency of the Year showreels: Part I
John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.
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Agency of the Year 2017: Watch the showreels
From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.
Random Cool»
In the midst of a recruitment drive, the agency looks to a fitness guru to bring surprising energy to a virtual meeting.
Rethink created a new cancer awareness ribbon to remind young men to perform self-checks.
Subplot Design helped make sure all the information about the company’s Now Fresh line didn’t overwhelm pet owners.
Will has rebranded and repositioned the amateur sports organization around feelings of connection and inspiration.
Get some help shopping local and find more creative versions of the puzzles, advent calendars and footwear your loved ones want.
