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St. John’s Board of Trade makes greeting cards for delayed packages
Target helps the organization find another reason for people to shop local.
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RenoAssistance has fun with the horrors of finding a contractor
The brand taps Francois Bellefeuille again in a spot that references The Shining.
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Corona sees a light inside the tunnel after Daylight Savings
FCB helps the brand push its nonalcoholic Sunlight beer by mimicking outdoor light indoors.
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Prema-Quebec makes a book that’s the same weight as a premature baby
Lg2 compiled stories by local authors to raise funds for the non-profit.
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The FIFA World Cup Trophy tour touches down in Toronto
Presenter Coca-Cola is playing up the “magical” moments of football and linking back to past campaigns.
Top Canadian Ad Ideas»
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Upside talks to chickens in a language they can understandThe “lab grown” meat brand takes out a full page ad by Rethink to deliver good news to birds.
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Giant baking utensils help Gay Lea share more joyThe dairy co-op is raising money for charity with an activation that also ties into a new brand platform.
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RenoAssistance has fun with the horrors of finding a contractorThe brand taps Francois Bellefeuille again in a spot that references The Shining.
Makers.to executed the stunt in support of Yellowstone’s fifth season.
The cannabis beverage brand’s wrapping papers aims to make its products more approachable as gifts.
The Canadian fashion brand has launched a new campaign with BHLA that’s about connection, rather than just commerce.
Top Global Ad Work»
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Canada Goose heads to the Scottish highlandsBreaking away from snowy vistas, Annie Leibovitz led an all-woman crew to craft a message of empowerment.
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Hyundai makes a doc to save the worldSid Lee helped the automaker turn its collection of future-changing ideas into a feature-length film.
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BMW helps drivers find a lesser-known signaturePerformance Art used AI to identify roads shaped like a 60-year-old design feature.
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Ukrainian agencies team up to showcase their PowerA new tool co-developed by IamIDEA showcases creative shops seeking international clients due to the war with Russia.
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Whirlpool is getting couples to sign a contract for choresWith its “Fairest Prenup,” the appliance brand has couples talking about a fairer division of household labour.
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Bally’s bets on its nameAngry Butterfly’s ads for the U.S. sportsbook are light on the bet-now-or-lose-out hyperbole common in the market.
Stimulant TV»
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2019 Agency of the Year showreels: Part IV
Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.
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2019 Agency of the Year showreels: Part III
Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.
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2019 Agency of the Year showreels: Part II
Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.
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2019 Agency of the Year showreels: Part I
John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.
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Agency of the Year 2017: Watch the showreels
From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.
Random Cool»
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
A steampunk-inspired room, designed to help promote the new “Kurios” show, is opening at Toronto’s Hotel X.
