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How to practice safe sets
The design team at Cossette created a safety guide for production so not a single stone is left unturned.
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From mosh pits to zombie hoards
Montreal’s Monster Factory creates voices for zombies, beasts and demons using the expertise of heavy metal singers.
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Using pandemic-like caution for road safety
SAAQ and Lg2 link the care Quebecers take in the new normal to ever-present concerns on the road.
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No Frills drops a new single about safe shopping
John St. turns a PSA into a summer banger to get lyrics about responsible hauling to stick in shoppers’ heads.
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Is this a real Big Mac or is this just fantasy?
Munch on these cellular optical illusions from McDonald’s and Cossette.
Top Canadian Ad Ideas»
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Students turn into walking radarsWith more kids walking to school this year, Lg2 and SAAQ give drivers another reminder of why they should obey speed limits.
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Tim Hortons delivers more help to frontline workersThe QSR has not let up on its efforts to show appreciation for the people giving back to the communities it serves.
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Promoting a ski resort like a music festivalOrigin created posters and VIP passes to help visitors to Jay Peak know what attractions it has in its lineup.
Union helped the digital bank give park-goers shade and safety.
ZGM helped the Hockey Diversity Alliance get its message out, which CCM used in skates that are helping anti-racism causes.
SAAQ and Lg2 link the care Quebecers take in the new normal to ever-present concerns on the road.
Top Global Ad Work»
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Don’t forget their namesThe 56 Black Men campaign tries to ensure the victims of racist violence are remembered so change can finally happen.
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Burger King starts a flame warTroll level: off the charts.
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What once propped up a box, now props up a pizzaThe IKEA Sava is here to save-a your pie.
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She/Her(shey)We’ve got one word for this International Women’s Day effort: sweet.
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The best spokesman for the best chiliBush’s Beans enlists an actor from The Office to show us how to finally taste Kevin’s ill-fated pride and joy.
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Keeping up with Kim and Kanye’s eating habitsIn less than eight hours, KFC and Sid Lee cemented what would have been a fleeting moment in pop-culture history.
Stimulant TV»
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2019 Agency of the Year showreels: Part IV
Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.
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2019 Agency of the Year showreels: Part III
Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.
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2019 Agency of the Year showreels: Part II
Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.
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2019 Agency of the Year showreels: Part I
John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.
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Agency of the Year 2017: Watch the showreels
From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.
Random Cool»
Jam3 helps NFB provide hope for the future by compiling conversations all through 2020.
The design team at Cossette created a safety guide for production so not a single stone is left unturned.
Montreal’s Monster Factory creates voices for zombies, beasts and demons using the expertise of heavy metal singers.
A 24-hour webathon raised the money needed (and then some) to keep Canada’s oldest industry club alive.
Ian Mirlin’s poetic, historical exploration of creativity is a gift for the soul.
