The Jesus ‘hawk

What would Jesus do?


advertiser: Luc Gagnon, principal, Hed Salon
agency: Amen
CD/copywriter: Nicolas Massey
AD: Carl Robichaud
illustrator: Philippe Nadeau
account services director: Marie-Claude Fortin

This racy campaign may have raised the ire of many religious groups, but it caught the attention of the salon’s young, urban target.