Diamond Shreddies sparkles at Clios
The head-turning campaign took home an Integrated Grand Clio.
Credits
| advertiser: | Jennifer Hutchinson, category business director; Mangala D’Sa, brand manager; Jordan Fietje, brand manager, Kraft Canada |
|---|---|
| agency: | Ogilvy & Mather Toronto |
| CCOs: | Nancy Vonk, Janet Kestin |
| ACDs: | Ivan Pols, Tim Piper, Liz Kis, Jane Murray |
| copywriters: | Hunter Sommerville, Jen Durning |
| agency producer: | Shenny Jaffer |
| print production: | Chris Rozak |
| account director: | Kristi Karens |
| prodco: | OPC |
| director: | Michael Downing |
| DOP: | Andre Pienaar |
| editor: | Alison Gordon, Relish |
| sound design: | Vapor Music |
Ogilvy & Mather Toronto’s winning streak definitely ain’t over. The shop won a Grand Clio in Miami last Friday (for best-in-show, Integrated) for its cheeky Diamond Shreddies work.
Other Canadian Clio winners include DDB Toronto for its Phillips ‘Shave Everywhere’ work; Vancouver-based Rethink for Playland and the YWCA; Toronto’s GJP for Distress Centres of Toronto and RUSH Tape; TBWAVancouver for BC Lottery Corporation; Taxi for Viagra; and BBDO Toronto for FedEx and the United Nations High Commissioner for Refugees.
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A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
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Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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