East Side Mario’s gets spicy

Restaurant hopes spicy billboards will lure diners in to check out its new menu.


advertiser: Charles Côté, East

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Side Mario’s

agency: Republik
CD: Brigitte Thibault
AD: Maurice Roy
account manager: Benoît Losier
agency producer: Carl Dionne

East Side Mario’s is using eye-catching billboards to hype its new menu. Men everywhere are cringing at the use of ‘petite’ in this particular execution.