Connections, connections

Canadian Blood Services tries Web 2.0.


advertiser: Jim Jeang, marketing manager; Steve Harding, executive director, marketing and communications, Canadian
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Blood Services

agencies: Tribal DDB Vancouver, Radar DDB
CD: Cosmo Campbell
ACD/ copywriter: Cameron Warden
designers: Gerard Barcelon, Todd Takahashi
flash developer: Mike Schimanowsky
producer: Rich Morgan
digital cultivator: James Chutter
producer/ strategist: Blaine Pearson lets blood recipients post videos, images and messages to thank blood donors. Canadian Blood Services is cross-posting the content on

sites like YouTube, Facebook and Flickr.