Calling all sell-outs

You'd be surprised what people will do for $20...


advertiser: Sprint Nextel
agency: Goodby, Silverstein & Partners

Sprint Nextel is asking consumers to sell out their families for 20 big ones. Getting the payola is easy: it’s being doled out to the first 1,000 people to upload videos featuring placements of the new Samsung Instinct phone to YouTube. The best part? Sprint’s microsite does all the placement work for you. Just upload your raw footage, and they’ll digitally insert images of the phone!