Express yourself
Châtelaine ain't your average women's mag.
Credits
| advertiser: | Châtelaine |
|---|---|
| agency: | Alfred |
| CDs/ copywriters: | Jean-François Bernier, Marc Fabien |
| AD: | Youan Gagnon |
| client services: | Sue Barnard |
| production: | Antoine Bernier, General Films |
| sound: | Andres Norambuena, Boogie Studio |
| music: | Éric Bolduc, Boogie Musique |
| Final image and 3D: | Jean-François Talbot, Fly studio. |
Châtelaine is supporting its redesign with a provocative new campaign encouraging women to express themselves. Various print executions ask questions like ‘Do you have time
for kids?’ and ‘Why are your friends your friends?’ in an effort
to show that it speaks to women differently.
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