5,000 paper gulls

These OCAD students help a ballet soar.


advertiser: The National Ballet of Canada
chair of OCAD advertising program: Tony Kerr
OCAD student team: Hannah Smit, Sam Archibald, Olivia Chow, Julia Dickinson

Students from the graduating class of OCAD’s ad program, along with five ad shops, were employed by the National Ballet of Canada to promote six productions in its 2008/2009 season. For The Seagull, students distributed 5,000 origami seagulls across Toronto. When unfolded, the paper gulls reveal a flyer with ballet info and instructions on how to text to win tickets, as well as how to refold the gulls.