Not so Lucky
Your Windrunner will protect you on any epic adventure.
Credits
| advertiser: | Nike Sportswear |
|---|---|
| prodco: | Robot Films |
| director: | Chris Robinson |
To launch its new Sportswear division, Nike asked director Chris Robinson of Robot Films to produce three three-minute-long webisodes for its 3×3 campaign. The shorts feature the adventures of Lucky, a struggling production assistant seeking to become a music video director in L.A., all the while sporting his Nike Windrunner running jacket. Robinson is one of three directors that were hand-picked by Nike Sportswear to shoot webisodes showcasing the jacket.
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