I want some of whatever these kids are on.


advertiser: Diesel Kid
agency: abstract
CD/AD: Luigi Pane
photographer: Guido Harari
production: abstract
post production: abstract
director: Luigi Pane
DOP: Luca Fantini
executive producer: Giada Risso
producer: Mauro Mastronicola
VFX: Vichie Chinaglia, Vito D’Ambrosio, Luca Siano, Valentina Vicini
music/sound design: Franky B

This web-exclusive short-movie, by Milan-based abstract:groove, is part of the latest advertising campaign for Diesel Kid. The video showcases the company’s latest line as the kids in the video traipse through a surreal world that’s some kind of cross between the past and the future. It’s like Alice in Wonderland to the extreme. Points if you know what the heck is going on.