The QRs cometh

Marz taps code to recruit all those house-buying geeks.

In targeting 25-to-35-year-olds, Marz Homes decided to go geek and incorporate a cutting-edge technology that has yet to become standard fare in North America. This Star Wars-style ad, by Perspective Media, uses a QR code, a barcode of sorts that can be coded to store mobile websites, as is the case for this ad.