Don’t look stupid

Self-tanning lotion? Paper towels? Neither should be overused.


agency: DDB Canada, Vancouver
CCO: Alan Russell
CD: Dean Lee
writer: Jarrod Banadyga
AD: Chris Moore
account supervisor: Steve Kennedy
producer: Helen Wynne

This is one of a few inhouse executions by DDB Canada to support the agency’s sustainability program ECHO, which is helping it to become more socially and evironmentally conscious. The internal campaign was launched in all of DDB’s offices in Canada. Even the posters are environmentally friendly, being printed on corrugated cardboard.