Take a detour

It's not just about going further on the same tank of fuel.


ACD/AD: Mike Dietrich
jr AD: Yana Korytek
ACD/writer: Tim Das
jr writer: Alex Manahan
producer: Clare Cashman
editor: Paul Skinner
production: Kenrick Hau

BMW’s diesel vehicles are being introduced in Canada. The campaign, developed by Toronto-based Cundari, includes a slide-out magazine cover insertion, as well a newspaper ad.