Shades of grey

With the economy in the toilet people are cutting budgets and colours do cost serious coin... :)


client: People from Cossette
agency: Identica, Montreal

Cossette Communication Group is now known simply as Cossette. The company has introduced a new cut-back brand identity that’s expressed in its new logo. To demonstrate that its people are its most valuable resource, the agency developed a phrase to embody that sentiment: ‘People from Cossette.’ The new logo and phrase will be applied across all offices and communication materials.