Oval Office Outfitting

Ikea presents furniture fit for a US president.


advertiser: Ikea Home Furnishings
agency: Deutsch Inc
CCO: Peter Nicholson
group CD: Nathan Hunt
ADs: Grant Piper, Anthony Alvarez
copywriter: Nick Bayne
senior producer: Lauren Ziffer
producer: Samantha Helfer
designer: Joseph Barrile

Celebrating President Obama’s inauguration, Ikea has launched an ‘Embrace Change ’09′ campaign in Washington, DC, to promote its home furnishings. On top of billboard and train and bus ads, the campaign also includes an Oval Office replica filled with Ikea furniture in DC’s Union Station. The effort, which was developed by Deutsch, also puts into play a microsite at embracechange09.com, where consumers can outfit the Oval Office to their liking.