DIY car-vertising

Skoda brings a whole new dimension to the remote control.


advertiser: Skoda Octavia
agency: Achtung!, Amsterdam

Remember that remote control car some of you had when you were kids? Czech automaker Skoda’s campaign promoting it’s new Octavia model in the Netherlands takes that idea and runs with it…really far. By going to this website, consumers can see streaming video of an Octavia parked on a street and are given the ability to remotely control it by doing things like using the wipers, honking the horn or initiating a light sequence. You can check out how this has made the lives of Dutch pedestrians more interesting in this Youtube video. What do our inner children think? Cool. What do we think? Wicked-cool.