Last words on the campaign trail

Veet's pretty smooth when it comes to politics.


advertiser: Reckitt Benckiser, Veet
agency: Sharpe Blackmore Euro RSCG
creative team: Euro RSCG, Sydney
CD: Rowan Dean
AD: Patrycja Lukjanow
copywriter: John Gault

The wit and timing employed by Reckitt Benckiser in unveiling this ad for it’s Veet depilatory brand was priceless. Toronto-based Sharpe Blackmore Euro RSCG helped them run this cheeky bit of advertising by way of political commentary in Saturday’s editions of the Toronto Star and Montreal Gazette. The ad, which was originally produced by the agency’s colleagues in Australia, will also run in different countries around the world throughout the next few weeks.