Who’s been a naughty girl? ;)

Just in time for Valentine's Day, Dutch S&M magazine Massad has launched this cheeky campaign.


advertiser: Massad
agency: New Message, Amsterdam
AD & copywriter: Joppe Andriessen

To promote Massad, a Dutch S&M magazine, Amsterdam-based New Message employed on-your-assvertising. The agency enlisted Dutch porn actress Sofia Valentine to visit some S&M parties and take the paddle to some partygoers. After a proper spanking, a red mark reading ‘Massad the SM Magazine’ was left on the spankee’s bum. No word on ROI for this effort yet.