Break up in your briefs!

Hindered by a pesky relationship? Bjorn Borg will help you get back in the saddle just in time for Valentine's Day.


advertiser: Bjorn Borg
agency: Farfar, Stockholm

Swedish underwear brand Bjorn Borg has launched a sly campaign for jilted lovers looking to ignite a new flame. The effort, which was developed by Swedish digital creative shop Farfar, includes a website where those on the prowl can take a test to determine whether or not they should end their current relationship. If it’s determined that they should, they’re then offered an SMS service with a selection of brief break up messages to send to their unlucky partners. Wandering eyes are then directed to where they can begin their search for that next notch on the belt.