No one knows the tipster

Crime Stoppers puts the focus on the perps.


advertiser: Greater Vancouver Crime Stoppers
agency: DDB Canada, Vancouver
CCO: Alan Russell
COs: Dean Lee, Cosmo Campbell
copywriter: Neil Shapiro
ADs: Colin Hart, Dan Strasser
account manager: Kyle Stewart
agency producer: Gayle Robson
photographer: Philip Jarmain
retoucher: The Orange Apple
prepress house: Studio 17

The issue of violent crime has come into sharper focus of late in Vancouver and this ad for Greater Vancouver Crime Stoppers is part of a PSA campaign targeting those who might know something that could ‘aid the police in their investigations’, but are afraid to come forward. Developed by DDB Canada‘s Vancouver office, the effort, which includes print and OOH elements, reinforces Crime Stoppers’ positioning, ‘You remain anonymous, criminals don’t,’ reminding potential tipsters that they can help stomp crime while keeping their own identities safe.