Rethink goes to school

What's cooler than a giant paper molecule? A fully paid scholarship.


advertiser: Langara College
agency: Rethink Communications

Vancouver-based Rethink teamed up with Langara College to offer aspiring art directors the opportunity to win a two-year, fully paid scholarship, worth $18,000, to the college’s communication and ideation design program. To enter, students submit a sketchbook that conveys their ideas, and then will be judged by Rethink CDs Ian Grais and Chris Staples. We doodled when we were in high school. A lot. But it didn’t score us 18 grand. All it got us was trouble for not paying attention.