Edgy radio

Slowly back away from the tub.


advertiser: Astral Media Radio
brand: Virgin Radio 99.9
agency: zig
executive CD: Martin Beauvais
associate CD/AD: Jason Hill
associate CD/copywriter: Michael Murray
strategic planner: Lynn Sivec
team leader: Sheri Hachey
photographer: Michael Graf
producer: Tristan Tran

Suicidal radios help Astral Media and ad agency zig to command attention with this campaign “Give your radio a reason to live” for Virgin Radio 99.9. Virgin Radio as Prozac for modern radio-play? Let‘s be honest – these days we need our uppers any way we can get ‘em.