Invisible tipsters
You have the right to remain blurred.
Credits
| advertiser: | Greater Vancouver Crime Stoppers |
|---|---|
| agency: | DDB Canada, Vancouver |
| CCO: | Alan Russell |
| CDs: | Dean Lee, Cosmo Campbell |
| ADs: | Colin Hart, Dan Strasser |
| copywriter: | Neil Shapiro |
| planner: | Rob Newell |
| media agency: | OMD Vancouver |
| media planner: | Rick Sanderson |
| photographer: | Philip Jarmain |
| retouching: | The Orange Apple |
| prepress house: | Studio 17 |
To encourage witness participation, Crime Stoppers wants tipsters to know that their identities are safe and sound. So this series of print ads employs pixilation to bring the simple concept to life. As the headline says: “You remain anonymous, criminals don’t.”
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