Don’t brutalize the bread

It’s time that we all said no to croissant cruelty.

Toronto’s john st. developed this ad for Gay Lea Foods’ spreadable butter to bring awareness to saddening and sadistic acts of bread and pastry abuse. These scrumptious food stuffs are often victimized by the unyielding cruelty of hard butter. We agree that something must be done. After all, nobody likes damaged food goods.