Decent exposure

Great Gatsby! Rethink Breast Cancer's having a secret prohibition era-themed party!


advertiser: Rethink Breast Cancer
agency: Bensimon Byrne

Only those savvy enough to be in the know will be able to attend Rethink Breast Cancer‘s annual Rethink Romp Toronto on June 11. And as this ad by Bensimon Byrne illustrates, it’s all part of the party’s prohibition-era theme. The charity’s website asks eager partygoers to stay tuned for more information on how to buy tickets. Sounds like a good time to us. Especially because it lets us do two things: help out a very worthy cause, and live out our dream of being Gatsby-esque prohibition-era bootleggers. Awesome. Wait a second…isn’t Gatsby shot at the end? Maybe we should rethink that dream.