Another bloody blog

Gawker Media's new blog is one that readers can really sink their teeth into.


advertiser: HBO
agency: Campfire, New York

HBO teamed up with Gawker Media to create a blog with some bite in order to promote the net’s True Blood series about vampire and human coexistence, in a deal arranged by New York-based Campfire. Written from the point of view of a dude that’s recently come out of the bloodsucker closet, Bloodcopy is essentially advertorial, with content written for vampires and their human fans – though judging by some of the comments people have posted, there are still many vampiphobes walking among us.