Get some face time
Harlequin gives women the chance to be a different type of cover girl.
Credits
| advertiser: | Harlequin |
|---|---|
| agency: | Quizative |
| president: | Adrian Capobianco |
| ECD: | Adam Oliveira |
| VP strategy and insights: | Allison Laux |
| senior experience designer: | Elaine Witmer |
| project producer: | Otto Wong |
| software development: | Steve Castellotti |
| flash development: | Alex Motzenbecker |
To celebrate its 60th, romance publisher Harlequin teamed up with Toronto-based digital agency Quizative to launch an immersive experience for its anniversary art exhibit, The Heart of a Woman: Harelquin Cover Art 1949-2009. Women visiting the exhibit at Openhouse Gallery in Soho, New York, can put their faces on the cover of their favourite Harlequin novel using motion-navigated digital installation. They select a cover by simply gesturing with their hand and then pose as a camera captures their image, which is then placed on the cover. They can retrieve their steamy cover close-up for posterity from Harlequin’s 60th anniversary website. It definitely brings new meaning to getting into a good book.
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