No money, but love
Don't want to get a divorce? Then you should consider visiting Yubari City in Japan.
Credits
| advertiser: | Yubari Resort |
|---|---|
| agency: | Beacon Communications, Tokyo |
| CD: | Masato Mitsudera |
| AD: | Naoki Nishimura |
| account management: | Go Suzuki, Hideki Soraoka, Tomoko Shigetome |
Canada didn’t bag any wins during the first batch of awards announced at the Cannes International Film Festival, but this little tourism campaign for a small, broke mining city in Japan called Yubari, developed by Tokyo-based Beacon Communications took home the Grand Prix in the Promo category. The agency helped to rebrand the city around the fact that it has the lowest divorce rate in Japan, which got newlyweds flocking to it and helped it to get its books back into the black. It just goes to show the truly awesome power of love…it’s marketable and lucrative…Check out the story, and other news from round one, on Media in Canada.
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