Mo good film
Your sunset is my sunrise.
The winner of Spike Lee’s Mofilm U12 project was announced today at the Cannes adfest by the man himself. Hiroki Ono from Japan won the $12,000 prize for the romantic narrative ‘Feel the Globe’ for Nokia. His video – which he filmed and edited in two days – will be embedded into millions of Nokia mobile devices around the world. Ono and the two other finalists – Jeff Gill for the animation ‘Larry Had the Internet’ for AT&T and Mahesh Pailour for ‘An Ordinary Person’ for Best Buy – were flown to Cannes for the finals, which is a decent consolation prize in itself.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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