Fast food pillar
McDonald's finds a different way to prop up its new menu items.
Credits
| advertiser: | McDonald’s Canada |
|---|---|
| agency: | Cossette |
| CD: | David Daga |
| writer: | Nimy Leshinski |
| AD: | Christine MacLean |
If you can’t nip out to sightsee in Athens, you can snap yourself in front of the fast-feeder’s snack-version of ancient Greece at the intersection of Richmond and Adelaide in downtown Toronto throughout July. To promote McDonald’s new line of Mediterranean-themed items, Cossette in Toronto turned the support of a billboard featuring the QSR’s new Mediterranean wrap into an ancient Greek column. The caption reads, ‘Oh My Zeus, It’s Good.’ Talk about putting yourself up on a pedestal, sheesh.
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