Eat it

The B.C. Lions football team is hoping their opponents are hungry.


advertiser: B.C. Lions
agency: Rethink
CDs: Rob Tarry, Ian Grais, Chris Staples
AD: Nicolas Quintal
writer: Jason Perdue
print producer: Jim Leith
photographer: Patrick Norman
studio artist/typographer: Richard Parkes
account services: Cameron Walker
client supervisor: Terri Breker

This print ad, part of a campaign by Vancouver-based Rethink for the B.C. Lions to promote CFL season ticket sales, quite succinctly illustrates the squad’s game plan. It’s going to get its opponents to eat some serious Astro Turf, most likely not served on a stick, but rather with a giant can of whoop-ass.