Bringin’ sexy back

Talk about a hairy situation. Looks like that guy missed a spot. Or is that actually just a branded beach-faring sasquatch? 

To help hair removal brand Parissa peddle its wax strips, Vancouver-based Rethink decided to make Vancouver’s Kits Beach a little less sexy for a day with a new type of promotional tool: backvertising. Much to the delight (or chagrin) of beach-goers, a really hairy dude traipsed along the beach with the words ‘Parissa Wax Strips’ waxed out of his thick mane of back hair. Free wax strips were given out to both women and men lounging on the beach. We sincerely hope that this unfortunate soul took all the leftover strips home with him.