H2-Oh no
Gord Downie of The Tragically Hip doesn't want you to take your drinking water for granted.
Credits
| advertiser: | National Film Board of Canada, Waterlife |
|---|---|
| agency: | Jam3 |
| CDs: | Pablo Vio, Adrian Belina |
| AD: | Brendan Good |
| copywriters: | Gelareh Darabi, Tammy Everts |
| technical director: | Mark McQuillan |
| flash developers: | Mikko Haapoja, Aaron Morris |
| sound effects design: | Steph Pigott and Spencer Hall, Pirate |
Waterlife is a Hot Docs award-winning documentary, narrated by Tragically Hip lead vocalist Gord Downie, which tells the story of the last great supply of fresh drinking water on planet Earth – The Great Lakes. The folks at Toronto-based Jam3 have taken the doc’s story about the Great Lakes’ state of distress online with a really cool, interactive website that incorporates all the major content and themes from the film as well as a wicked-awesome soundtrack. It’s definitely a website you can dive right into. Pardon the pun. Actually don’t. We like puns.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply