Golden shower

Save the environment. Forsake the flush.


advertiser: SOS Mata Atlantica
agency: F/Nazca Saatchi & Saatchi

Save the environment by peeing in the shower. It’s a strange proposition, isn’t it? Well, not to the folks at Brazilian environmental group SOS Mata Atlantica. They’ve been running an ad, developed by F/Nazca Saatchi & Saatchi on Brazilian television that encourages their countrymen and women, from all walks of life, to help save water by relieving themselves while they’re taking a shower. Apparently, if a household avoids one flush a day it saves 4,380 liters annually. Check out the ad here. And remember, if you ever find yourself about to take a shower in Brazil, you might want to think about flip flops.