Au natural

Not everything is better au natural. Cider is. These people are not.


advertiser: Grower’s Cider
ageny: Huxley Quayle von Bismark

BC-based Growers Cider teamed up with Toronto’s Huxley Quayle von Bismark to launch a campaign to adequately express the bonus that it’s an all-natural drink. Earlier this summer, lucky commuters saw billboards and transit shelter ads featuring a group of nudists, driving home the point that A: Growers is all-natural and B: naked old people are not a pleasant thing to see. But because, apparently, both Growers and HQvB think that you can’t have too much nudity in your life, they launched the Nudify Your Photos microsite. Because, you know, no photo is complete without a giant white ass on a log.