Curry on

He who dares eats Indian food.


advertiser: Babur Indian Cuisine, Toronto
agency: Dentsu Canada

We’ve always been fans of plays on words and by extension plays on posters. Some of you might be familiar with a motivational wartime poster made by the British government. Well, the poster was never used. But it did become entrenched in pop culture, being used by a number of private sector companies and serving as the name of a Stereophonics album and a decorative theme for a range of products. Now, thanks to Dentsu, it’s being used to motivate you to eat Indian food at Babur in Toronto. Curry on friends. Curry on.