World of cardboard

If small business owners were to have a is it.


advertiser: The UPS Store
agency: Doner

Southfield, Michigan-based Doner developed this neat website for The UPS Store. It’s a game designed for small business owners that combines 3D technology and a sweepstakes promotion to both educate and entertain users on the services offered by the UPS Store. The goal of the game is for players to help cardboard character Joe Biz complete necessary projects common to small business owners in preparation for the ‘big meeting.’ This is one situation where thinking inside the box is useful.